A journey review of Play Games24X7

An industry that holds the highest order of participation in the current time is ‘internet games’ where card play is preached by most of the gamers. To beat such competitive market, Play Games 24X7 launched their best gaming interface in March’09 that enabled players for the first time in history to hit online rummy for cash. The neophytes usually face numerous hardships during the initial years but the amour of this game was highly addictive as it brought positive cash flows to the company in just one year of its operations i.e. in around September ’10.

Since the company experienced massive growth in less than stipulated time, the focus of the company was moving towards development of strong technology platforms in terms of, backend- engines- analytics, for which expansion of existing team was necessary. Thus, in April ’12, Play Games24X7 induced huge capital investment from Tiger Global Management for affirming highly competent creative team in India. The efforts of such dedicated workforce were acknowledged by virtue of involvement of more than 1 million players in June ’12, bringing it amidst leading online rummy card portals in the country.

To ensure best rummy experience for each player across the nation, Play Games24X7, the leader in online rummy rebranded itself to RummyCircle.com in August’ 12. While the demand for this game was increasing rapidly, the working unit was emancipating other options for the audience. It was in April’ 14 that Play Games24X7 emerged as the first one to offer Rummy for cash on mobile by virtue of no dull moment for interested participant leading to ‘Play Rummy and Win Anytime, Anywhere’.

The famous monetization method based on Freemium Model was engaged as an intrinsic specification by ‘Ultimate Games’ during January’ 15 as the next demand dealt with quick access to advance levels and gaining power-ups. This facility allowed a gamer to secure virtual credits with the help of real money through In-app purchases.

From ages Teen Patti had been a popular game amongst card lovers, for which company perceived this to be a brilliant concept and introduced its new Ultimate Teen Patti in March’ 15. Thereafter Teen Patti was not a game confined within four walls but was now been played by many, irrespective of their locations at a central place. In April’ 15 it was observed that rummy game was making its players go crazy with its splendid interface. Appropriately any individual with any internet medium be it 2G or 3G or Wi-fi was making the most of this game at their convenient time as RummyCircle set afloat its Mobile App.

While RummyCircle made its own market share, Ultimate Teen Patti emerged among top 5 Grossing Play Store Apps at Google Play Store in June’ 15. It was observed that Ultimate Teen Patti received maximum grip from North and West India, Karnataka as well as Kerala that signaled increasing interest of mobile gamers towards Indian card games. Undoubtedly, Ultimate Games was flooded with appreciation and was recognized as the most adorable platform for online games as it provided user – friendly flooring for its each assignment. Basis which the company got ahead with two more titles in August’ 15, namely, Ultimate Rummy and Ultimate Poker that received equivalent supporting feedback.

January’ 16 was time locked by the company for the launch of its first TV Campaign which was done to address each segment of audience. The company has put in its heart and soul for evolving gaming culture of the country in the past and is still doing it. The new milestone for Play Games 24 X 7 was accorded this year in April’ 16 when Ultimate – Bet, Cricket received the limelight. This is the first online betting game India has ever seen where ball by ball social bets on cricket matches can be made.