An industry that holds the
highest order of participation in the current time is ‘internet games’ where card play is preached by most of the gamers.
To beat such competitive market, Play Games 24X7 launched their best gaming
interface in March’09 that enabled players for the first time in history to hit
online rummy for cash. The neophytes usually face numerous hardships during the
initial years but the amour of this game was highly addictive as it brought
positive cash flows to the company in just one year of its operations i.e. in around
September ’10.
Since the company experienced
massive growth in less than stipulated time, the focus of the company was
moving towards development of strong technology platforms in terms of, backend-
engines- analytics, for which expansion of existing team was necessary. Thus,
in April ’12, Play Games24X7 induced huge capital investment from Tiger
Global Management for affirming highly competent creative team in India. The
efforts of such dedicated workforce were acknowledged by virtue of involvement
of more than 1 million players in June ’12, bringing it amidst leading online
rummy card portals in the country.
To ensure best rummy experience for
each player across the nation, Play Games24X7, the leader in online rummy
rebranded itself to RummyCircle.com
in August’ 12. While the demand for this game was increasing rapidly, the
working unit was emancipating other options for the audience. It was in April’
14 that Play Games24X7 emerged as the first one to offer Rummy for cash on
mobile by virtue of no dull moment for interested participant leading to ‘Play Rummy and Win Anytime, Anywhere’.
The famous monetization method
based on Freemium Model was engaged as an intrinsic specification by ‘Ultimate
Games’ during January’ 15 as the next demand dealt with quick access to advance
levels and gaining power-ups. This facility allowed a gamer to secure virtual
credits with the help of real money through In-app purchases.
From ages Teen Patti had been a
popular game amongst card lovers, for which company perceived this to be a
brilliant concept and introduced its new Ultimate
Teen Patti in March’ 15. Thereafter Teen Patti was not a game confined within
four walls but was now been played by many, irrespective of their locations at
a central place. In April’ 15 it was observed that rummy game was making its
players go crazy with its splendid interface. Appropriately any individual with
any internet medium be it 2G or 3G or Wi-fi was making the most of this game at
their convenient time as RummyCircle set afloat its Mobile App.
While RummyCircle made its own
market share, Ultimate
Teen Patti emerged among top 5 Grossing Play Store Apps at Google Play
Store in June’ 15. It was observed that Ultimate Teen Patti received maximum
grip from North and West India, Karnataka as well as Kerala that signaled
increasing interest of mobile gamers towards Indian card games. Undoubtedly,
Ultimate Games was flooded with appreciation and was recognized as the most
adorable platform for online games as it provided user – friendly flooring for
its each assignment. Basis which the company got ahead with two more titles in
August’ 15, namely, Ultimate Rummy
and Ultimate Poker that received
equivalent supporting feedback.
January’ 16 was time locked by
the company for the launch of its first TV Campaign which was done to address
each segment of audience. The company has put in its heart and soul for
evolving gaming culture of the country in the past and is still doing it. The
new milestone for Play Games 24 X 7 was accorded this year in April’ 16 when Ultimate – Bet, Cricket received the
limelight. This is the first online betting game India has ever seen where ball
by ball social bets on cricket matches can be made.
